OLYMPUS DIGITAL CAMERA

Name: Brooklyn Rose
Currently reside in: Brooklyn Heights
Originally from: Baltimore, MD
Occupation at Parker: Senior Sales Executive
Years worked at Parker: 8 years
Work jams: We switch it up throughout the day but it varies from The Lumineers, Radiohead, Odesza, Britney, to Beyonce.

What brought you to Parker?
BR: I began working for the Lily Kate Showroom in the Summer of `05. Parker was created in August of `08.  At the time, there was a huge demand for well-priced silk tops. Parker was able to execute in a way that no one had seen before.  I saw such potential in the line; I was so excited and wanted to be a part of it!

OLYMPUS DIGITAL CAMERA

What do you love about your job?
BR: I have been lucky enough to watch this brand grow from the day it was launched.  Because of that, I have always felt so connected to Parker.  I have grown up as a true Parker girl and experienced all of her many phases. I watched the line transform into an enormous collection of beautifully merchandised silks, leathers, embroideries, and of course a touch of shine.  The focus was to evolve by introducing something fresh and new each season. Working so closely with the design team has allowed me to use my creativity while still driving sales and building strong relationships.  My favorite part about my job is being able to work with such a great team. Everybody leans on each other for their expertise which is a key component to creating a successful brand.

Give us a peek into what your day looks like…
BR: My days are pretty busy.  Every Monday morning I start my day with a cup of coffee, scouring through selling reports to see how the new product sold over the past week.  I am constantly working showroom appointments with buyers showing them the latest collection.  I work with a ton of accounts via phone/email who are not local and cannot make it in to the showroom.  I am always in contact with my buyers, fulfilling reorders and tending to customer service needs.   In addition, I prep the line for seasonal trade shows throughout the year. I am also responsible for shooting a beautiful lookbook that is sent out to all of our accounts each season.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

 

8 years is a LONG time! Tell us one of your favorite moments over the years.
BR: One of my favorite moments at Parker was when we were knocking down one of the walls in the design studio to expand the working space.  All employees were ordered to help kick this wall down.  We built up momentum and charged for the wall.  One of the owners kicked so hard, that his foot got stuck in the wall.  Of course I have this recorded so I can watch it when I need a good laugh.

How did you get your start in the fashion industry?
BR: I moved to NYC after graduating from the University of Arizona.  I was helping a friend work a trade show, and was introduced to Howard, the owner of the multi-line showroom who represented Parker.  Howard and I clicked immediately! I began officially working at Lily Kate soon thereafter. I have been here ever since!

What is your #1 piece of advice to interns/people who want to work in fashion?
BR: Build relationships.  Whether it be with buyers, fellow sales reps, designers or showroom owners.   You never know what kind of opportunity the future may hold.

What is your favorite Parker collection from your time working here?
BR: Without a doubt, Fall 2016.  Fall feels super luxe with a ton of suede, leather, embroidery, and elevated base fabrics.  It is everything I want to wear!!!

Want to grab Brooke’s look? Shop the Cabo dress here.

OLYMPUS DIGITAL CAMERA

Name: Sarah Wright
Currently reside in: Lower East Side
Originally from: Clearwater, Florida
Occupation at Parker: Designer
Years worked at Parker: 4.5 years
Work jams: Grimes, Tame Impala, Class Actress, Last Shadow Puppets

Why did you choose to work at Parker?

How did you find out about the job? I chose to work at Parker because I saw the opportunity for growth and the chance to really get my hands involved in many aspects of the business. I was the third employee to join the team, and the first besides the owners to join design. Now there are 8 design team members across all our different divisions!
What do you love about your job?
The talented team that I get to work with every day and the open, positive atmosphere that we all aim to achieve.
Give us a peek into what your day looks like.
Typically I begin by touching base with the design team. I then sketch designs, or work on beading/embroidery layouts. We make about 50 new styles a month, so there is always a ton to work on! A few times a week I hand off large stacks of sketches to our four patternmakers who bring the sketches to life. I also attend a few fittings per a couple times week where we try the samples on our fit model to make sure that everything is perfect before going into production. I have a lot of meetings with sales, marketing & the founders to present new ideas and trend direction for the season we’re working on, and to get everyone excited about what’s to come! We’re currently working on Holiday ’16, which is easily a favorite season for Parker because of our fun party dresses.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

 

Tell us a funny story from working at Parker.
Every time I see someone wearing one of my designs I get really excited. Whether it’s out at dinner, a photo of a celebrity from an event, or someone on TV shows such as Revenge, Dexter, or the Bachelor, it never fails to put a smile on my face! A funny story is When I went to the Veuve Clicquot Polo Classic with the Parker owners, I was wearing a dress that I designed. Another girl showed up in the same dress! When she noticed our identical dresses she kept looking over at me, embarrassed that we matched. I eventually walked over and told her that I designed the dress and that she looked great in it. Her attitude changed to being so excited to meet me…so if you’re ever in that embarrassing situation, just tell someone you made their clothes.

How did you get your start in the fashion industry?
I got a BFA in Fashion Design from Parsons School of Design. During school I Interned at Vogue Magazine, Alexander Wang, Wayne, & Haute Hippie. I then proceeded to work in visuals & retail sales at Opening Ceremony. I eventually landed my first job designing for the Reformation, and then I got my job at Parker!

OLYMPUS DIGITAL CAMERA

What is your #1 piece of advice to those who want to work in fashion?
Persistence is truly the key to success. That, combined with hard work and a positive attitude, will make you a value to any team.

Favorite Parker collection from your time working here?
Fall 2016, get excited!

Want to steal Sarah’s look? Shop the Macedonia dress here.

Name: Paige Vila
Currently reside in: Upper West Side
Originally from: Wethersfield, CT
Occupation at Parker: Social Media Manager
Years worked at Parker: 4 years
Work jams: It really depends, but I’ve been listening to a lot of throwback 90’s/2000’s hip-hop lately. Nas, Foxy Brown, Talib Kweli, Mase, Mya. Seriously though, whatever happened to Mya?!

OLYMPUS DIGITAL CAMERA

Why did you choose to work at Parker? How did you find out about the job?
PV: It’s actually a funny story. My friend Faye had interned for Laurieanne (one of our co-founders) when she had her own line, Tehya. She randomly ran into Laurieanne on the subway a few years later, and she mentioned that Parker was looking for someone to take over their PR and social media. I sent my resume in, interviewed on a Tuesday, got the job that Thursday.

What do you love about your job?
PV: When I started at Parker, I was hired as the first in-house social media/PR person. It was crazy, because I went from being at an agency having procedures and processes for everything, to having this incredible amount of autonomy and influence over our entire brand. I started our social channels from scratch, and was able to build a real voice for the brand. I helped launch our first-ever e-commerce website, and then helped re-launch our site, launched our blog, brought on our celebrity agency, coordinated major celebrity events, worked on countless photo shoots, and so much more. I doubt I would’ve been able to do all of that in one role at another company!

Give us a peek into what your day looks like.
PV: It really depends, but usually my day looks like this. Get a latté (almond milk) at Grumpy Coffee. Check/post on Parker’s Instagram. See who’s tagged us in photos/if we can use any for future posts. Check my email, check Facebook, check Twitter. Adjust the social media calendar for upcoming months. Meet with the e-Commerce team about upcoming newsletters, photo shoots, sweepstakes, etc. Reach out to bloggers to send new product or find creative ways to work together. Talk to the photo studio in L.A. about upcoming photo shoots (find models, locations, and props to use for upcoming product/lookbook shoots). Once a season: coordinate with the sales team to prepare the buy for what will be on the website the following season (we’re currently buying Fall ’16). Once every 2 months: fly to L.A. for product, lookbook, or editorial shoots. Our next shoot is in April, in the Hollywood Hills, overlooking Los Angeles, around and in a pool. Work is hard.

OLYMPUS DIGITAL CAMERA

Tell us a funny story from your time working at Parker.
PV: I do have to say, there have really only been a handful of bad days at Parker. There have been some funny moments, but one of the most hilarious was during what we were calling “the Derecho.” The weather channel was calling it a mix between a tornado and a hurricane or something, I don’t even remember, and it was supposed to hit NYC around 6PM. Our bosses were away, and they gave us the OK to leave for a half day. Instead of leaving, we turned off all the lights, blasted “Call Me Maybe” as loud as it would go and on repeat, and danced like idiots around the office for way too long. You definitely had to be there, but it was absolutely hilarious and I’m laughing out loud just thinking about it.

How did you get your start in the fashion industry?
PV: I always knew I wanted to work in fashion, but not necessarily how or doing what. I interned at Alexander Wang and then at 944 Magazine in Miami. Then, I worked at the Digital Brand Architects managing bloggers and doing social media for big fashion brands. I realized that I loved being the voice behind the brands, and helping them execute their digital footprint. It kind of just clicked and I found my niche!

What is your #1 piece of advice for those who want to work in fashion?
PV: Be nice to people! We’ve had so many interns with bad attitudes that are rude and don’t want to help out with projects. I also remember every single person I’ve worked with that was negative or had bad energy. People remember when you’re kind to them and it makes them want to help you out in the future! Also, it kind of goes without saying but don’t burn bridges. If it is a small world, then the fashion industry is an ant farm. You are SURE to meet everyone again and again and again.

OLYMPUS DIGITAL CAMERA
Favorite Parker collection from your time working here.
PV: Definitely Summer ’16, especially the June delivery. I’ve been dreaming about wearing flirty lace sundresses all winter long and I can’t wait for my personal to get here!!!

Want to steal Paige’s look? Shop the Persimmon blouse here.

IMG_4386

Ladies, grab the Kleenex. We recently got word from our good friends over at Bloomingdales 59th Street that one lucky gentleman was planning a proposal for his girlfriend (get this) IN THE PARKER SECTION OF THE STORE!! As it turns out, Jaimie is a longtime Parker girl, having worn Parker the first time the couple met!

Her fianceé Elliot contacted Bloomingdales to plan the perfect proposal for Jaimie. From rose petals covering the floor, to a photo montage of the couple playing on our projection screen, to champagne and strawberries awaiting the couple behind the register, every detail was perfectly thought out by the entire team! Scroll through below to relive Jaimie and Elliot’s engagement! Congrats again to the happy couple!

floor setting up 2setting upfrom dressing room just proposed on knee   surprise from parents toasting

OLYMPUS DIGITAL CAMERA

Welcome to our newest series, BTS at Parker! We’re taking you behind the scenes to show you what life is really like at Parker HQ. If you’ve been dying to know how we got here, what we do all day, or even what we’re listening to, then stay tuned for interviews with one of our designers, our Sr. Sales Executive, and Social Media Manager.

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

BTW- love these looks?

Shop the latest and greatest from our Spring 2016 collection here!

 

They say the West Coast is the best coast, and while we can’t completely agree (props to NYC), the thought of living in Los Angeles sure does pull at our heartstrings! To celebrate the launch of Parker on the app, Spring, we threw a party with our closest friends, bloggers, and celebs this past Tuesday night in the City of Angels. As expected, everyone showed up decked out in their finest Parker frocks, and had an amazing time. Want to see more pics from the shindig? Scroll through and enjoy!

Shop: Spring Collection

This Wednesday, we are shining a spotlight on one of the coolest girls we know. Amanda del Duca is the driving force behind the blog, Capture Fashion. A stylist, blogger, writer, and model, this Miami-based platinum bombshell is taking the South Florida fashion scene by storm. Recently named one of Stylecaster’s Most Stylish Miami, del Duca creates beautiful, interesting editorials that we can’t help but look away from! We’ve assembled a few of our favorite snaps of this Miami mami spotted in Parker for your viewing pleasure.

Hope you enjoy our girl crush as much as we do!

Visit: Instagram

a-mist-3

a-mist-4

helmsley-building-by-amanda-del-duca-5

bryant-park-4

new-orleans

the-rocks-miami-fashion-blog-3

the-rocks-miami-fashion-blog-1

022415_Parker_SpringBTS_Hero
Shot at The Skylark in the heart of the Fashion District by renowned photographer Derek Kettela, our Spring/Summer 2015 editorial captured the essence of the Parker girl.

Sophisticated, Exciting, and Effortlessly Beautiful.

Models Clair Westenberg and Giza Lagarce worked it, giving flirty and feminine energy from the moment that they stepped on set. The collection was styled by James M. Rosenthal, who pulled an eclectic, more rock ‘n’ roll mix of jewelry and accessories to complement the femininity of the clothing. Hair and makeup direction was “naturally gorgeous”, executed perfectly by Conrad Dornan and Tracy Alfajora. For more from the shoot, scroll through the exclusive behind the scenes images below!

Shop: Spring Collection