Name: Brooklyn Rose
Currently reside in: Brooklyn Heights
Originally from: Baltimore, MD
Occupation at Parker: Senior Sales Executive
Years worked at Parker: 8 years
Work jams: We switch it up throughout the day but it varies from The Lumineers, Radiohead, Odesza, Britney, to Beyonce.
What brought you to Parker?
BR: I began working for the Lily Kate Showroom in the Summer of `05. Parker was created in August of `08. At the time, there was a huge demand for well-priced silk tops. Parker was able to execute in a way that no one had seen before. I saw such potential in the line; I was so excited and wanted to be a part of it!
What do you love about your job?
BR: I have been lucky enough to watch this brand grow from the day it was launched. Because of that, I have always felt so connected to Parker. I have grown up as a true Parker girl and experienced all of her many phases. I watched the line transform into an enormous collection of beautifully merchandised silks, leathers, embroideries, and of course a touch of shine. The focus was to evolve by introducing something fresh and new each season. Working so closely with the design team has allowed me to use my creativity while still driving sales and building strong relationships. My favorite part about my job is being able to work with such a great team. Everybody leans on each other for their expertise which is a key component to creating a successful brand.
Give us a peek into what your day looks like…
BR: My days are pretty busy. Every Monday morning I start my day with a cup of coffee, scouring through selling reports to see how the new product sold over the past week. I am constantly working showroom appointments with buyers showing them the latest collection. I work with a ton of accounts via phone/email who are not local and cannot make it in to the showroom. I am always in contact with my buyers, fulfilling reorders and tending to customer service needs. In addition, I prep the line for seasonal trade shows throughout the year. I am also responsible for shooting a beautiful lookbook that is sent out to all of our accounts each season.
8 years is a LONG time! Tell us one of your favorite moments over the years.
BR: One of my favorite moments at Parker was when we were knocking down one of the walls in the design studio to expand the working space. All employees were ordered to help kick this wall down. We built up momentum and charged for the wall. One of the owners kicked so hard, that his foot got stuck in the wall. Of course I have this recorded so I can watch it when I need a good laugh.
How did you get your start in the fashion industry?
BR: I moved to NYC after graduating from the University of Arizona. I was helping a friend work a trade show, and was introduced to Howard, the owner of the multi-line showroom who represented Parker. Howard and I clicked immediately! I began officially working at Lily Kate soon thereafter. I have been here ever since!
What is your #1 piece of advice to interns/people who want to work in fashion?
BR: Build relationships. Whether it be with buyers, fellow sales reps, designers or showroom owners. You never know what kind of opportunity the future may hold.
What is your favorite Parker collection from your time working here?
BR: Without a doubt, Fall 2016. Fall feels super luxe with a ton of suede, leather, embroidery, and elevated base fabrics. It is everything I want to wear!!!
Want to grab Brooke’s look? Shop the Cabo dress here.