Name: Paige Vila
Currently reside in: Upper West Side
Originally from: Wethersfield, CT
Occupation at Parker: Social Media Manager
Years worked at Parker: 4 years
Work jams: It really depends, but I’ve been listening to a lot of throwback 90’s/2000’s hip-hop lately. Nas, Foxy Brown, Talib Kweli, Mase, Mya. Seriously though, whatever happened to Mya?!
Why did you choose to work at Parker? How did you find out about the job?
PV: It’s actually a funny story. My friend Faye had interned for Laurieanne (one of our co-founders) when she had her own line, Tehya. She randomly ran into Laurieanne on the subway a few years later, and she mentioned that Parker was looking for someone to take over their PR and social media. I sent my resume in, interviewed on a Tuesday, got the job that Thursday.
What do you love about your job?
PV: When I started at Parker, I was hired as the first in-house social media/PR person. It was crazy, because I went from being at an agency having procedures and processes for everything, to having this incredible amount of autonomy and influence over our entire brand. I started our social channels from scratch, and was able to build a real voice for the brand. I helped launch our first-ever e-commerce website, and then helped re-launch our site, launched our blog, brought on our celebrity agency, coordinated major celebrity events, worked on countless photo shoots, and so much more. I doubt I would’ve been able to do all of that in one role at another company!
Give us a peek into what your day looks like.
PV: It really depends, but usually my day looks like this. Get a latté (almond milk) at Grumpy Coffee. Check/post on Parker’s Instagram. See who’s tagged us in photos/if we can use any for future posts. Check my email, check Facebook, check Twitter. Adjust the social media calendar for upcoming months. Meet with the e-Commerce team about upcoming newsletters, photo shoots, sweepstakes, etc. Reach out to bloggers to send new product or find creative ways to work together. Talk to the photo studio in L.A. about upcoming photo shoots (find models, locations, and props to use for upcoming product/lookbook shoots). Once a season: coordinate with the sales team to prepare the buy for what will be on the website the following season (we’re currently buying Fall ’16). Once every 2 months: fly to L.A. for product, lookbook, or editorial shoots. Our next shoot is in April, in the Hollywood Hills, overlooking Los Angeles, around and in a pool. Work is hard.
Tell us a funny story from your time working at Parker.
PV: I do have to say, there have really only been a handful of bad days at Parker. There have been some funny moments, but one of the most hilarious was during what we were calling “the Derecho.” The weather channel was calling it a mix between a tornado and a hurricane or something, I don’t even remember, and it was supposed to hit NYC around 6PM. Our bosses were away, and they gave us the OK to leave for a half day. Instead of leaving, we turned off all the lights, blasted “Call Me Maybe” as loud as it would go and on repeat, and danced like idiots around the office for way too long. You definitely had to be there, but it was absolutely hilarious and I’m laughing out loud just thinking about it.
How did you get your start in the fashion industry?
PV: I always knew I wanted to work in fashion, but not necessarily how or doing what. I interned at Alexander Wang and then at 944 Magazine in Miami. Then, I worked at the Digital Brand Architects managing bloggers and doing social media for big fashion brands. I realized that I loved being the voice behind the brands, and helping them execute their digital footprint. It kind of just clicked and I found my niche!
What is your #1 piece of advice for those who want to work in fashion?
PV: Be nice to people! We’ve had so many interns with bad attitudes that are rude and don’t want to help out with projects. I also remember every single person I’ve worked with that was negative or had bad energy. People remember when you’re kind to them and it makes them want to help you out in the future! Also, it kind of goes without saying but don’t burn bridges. If it is a small world, then the fashion industry is an ant farm. You are SURE to meet everyone again and again and again.
Favorite Parker collection from your time working here.
PV: Definitely Summer ’16, especially the June delivery. I’ve been dreaming about wearing flirty lace sundresses all winter long and I can’t wait for my personal to get here!!!
Want to steal Paige’s look? Shop the Persimmon blouse here.