PARKER X SUPERGOOP POOL PARTY

We teamed up with our friends at Supergoop to host an end-of-summer bash! Joined by some of our favorite bloggers – we took some time to relax by the pool, sip #roséallday and celebrate all things summer. The McCarren Pool in Brooklyn was the perfect place to unwind – and as an added bonus, had the cutest photo-op backdrops! #ParkerxSupergoop

 

 

 

We’re giving away these AMAZING jeans!

#YourWeeklyTreat

[PARKER + 7 FOR ALL MANKIND]

This week’s treat is all about our favorite fall staple: denim! We’ve teamed up with 7 For All Mankind to offer one lucky winner a $200 gift card, plus a $300 Parker New York gift card. Seven’s highly-coveted jeans are known for their innovative fabrics and finishes and the Roxanne Ankle Jean is a classic example. Created by using handsanding and potassium spray, these two-tone jeans are the coolest we’ve found. Complete your look by wearing them with our Fiona Blouse!

Click to Enter: Parker + 7 For All Mankind #YourWeeklyTreat

 

Win this insanely cute hat, our treat!

#YourWeeklyTreat

[PARKER + HAT ATTACK]

As if sipping a chilled glass of rosé on the beach wasn’t already your favorite thing to do, we’re making things even sweeter by gifting one lucky winner this adorable Hat Attack sunhat plus a $300 Parker Gift Card! We know it can’t be summer forever, but this floppy hat will have us dreaming of sunny beach days long after they end.

Click to Enter: Parker + Hat Attack #YourWeeklyTreat

We know how important it is to make the most of weekends in the summertime. But one too many weekend escapes can quickly add up to be less than relaxing.  This weekend we’re setting aside our suitcases and taking advantage of all the city has to offer. Lucky for us, The New York Blonde shared all of her favorite hot spots right here in NYC. We’re sure her suggestions will make for the perfect stay-cation!

THE NEW YORK BLONDE | @thenyblonde

There is nothing better than New York City in the summertime. You can feel the city come alive whether it is at a rooftop bar, an outdoor market, or walking the streets amid the blooming trees.  Simply put, everything seems a bit brighter during the summer season. Throughout the year I eagerly anticipate the warm weather and the many activities that are offered throughout Manhattan. Being a downtown gal myself, there are so many summertime things to do and events to attend, but there are a few places that remain my personal favorites each year.

 Jagger Dress

THE GRAND BANKS

Decked out in nautical interiors with yellow and white striped sails, this spot will easily get you into the summertime mood. Docked at Pier 25 at the southwest edge of the Hudson River Park, this boat bar offers lots of libations to keep you very happy during your happy hour.  You can also enjoy a lobster roll or oysters alongside your glass of rosé.  Maybe because this is my neighborhood joint or perhaps because it is on a boat, I always return to this hot spot with friends to watch the sunset and enjoy my favorite drink aptly titled Island Time.

Fillip Combo Dress

THE BOWERY MARKET

Situated at the corner of Bowery and Great Jones Street in Noho, this outdoor mini-market houses some of my favorite food joints in the city. Sushi on Jones, Alidoro, Oaxaca Comida Calle, and Parantha Alley are all vendors serving some of the best bites in the area. Don’t be fooled by their tiny kitchens – these menus pack a big punch. Lunch is definitely the height of their busy time, so it is best to beat the crowds during dinner and order an assortment of options from the various vendors. You could even say this rivals some of the more famous restaurants surrounding this east side gem.

Jagger Dress

BATTERY PARK CITY

I might be biased, considering I call BPC home, but nothing beats a beautiful day walking along the water in Battery Park City. This weekend I happened to be dog sitting the cutest doxin named Baxter who loved every moment of his photo shoot :) Strolling along these sidewalks next to the Hudson River, catching a cool breeze off the water, I can’t help but feel so fortunate to live in the greatest city in the world!

Spade Blouse + Jackson Combo Pant

We caught up with Parker New York’s Senior Designer, Emmy Bunn on all that inspires her and took a closer look at how the summer collection came to life!

     

 

As a designer, where are the main places you look to find inspiration?

I always find myself drawing the most inspiration from travel. When we began designing for the summer collection I had recently returned from a trip to Nicaragua. I stayed on a volcano deep in the jungle and was surrounded by handwoven textiles, brightly colored birds, turquoise oceans and flowers in every color you can image.  It’s hard not to bring that influence back!

What inspired you and the design team when creating the summer collection?

Parker is known for bright colors and great prints so summer is one of our favorite seasons! We were imagining our girl traveling in Brazil or South America – hot locations with lots of color and floral/fauna – and pulled inspiration from eclectic vintage textiles and tiles.

What is your favorite look from the summer collection?

I love the Irma dress – the Tucan orange color is super bold and just so beautiful. With summer finally here I want to take full advantage of wearing as much color as I can! Another reason I love this look so much is because of how well it transitions. Whether you’re rocking it in the city with a chunky heel or barefoot on the beach it always looks amazing!

Is there anything from the collection that is particularly special from a design standpoint?

The prints set the tone for most of our embroideries which we hand-draw and meticulously layout on each garment to make sure it’s going to be flawless.  The Katrina Dress in Nantucket is an exploded floral motif, in brightly colored fabric, hand applied by artisans in India. We placed the bold design on the single ruffle and hem to make sure you’ll be even more striking at that summer party!

 

 

 

There’s no better time than summer to take a break from the hustle and bustle of the concrete jungle. We’ve rounded up a list of our favorite weekend getaways that we’re sure will make this summer your best yet! All destinations are NYC travel friendly and perfect for a relaxing escape from the city.

NORTH FORK, LONG ISLAND

The Hamptons and Montauk are no stranger to a large summer crowd, but if you’re looking for something a bit more low-key Long Island’s lesser known East End is a great place to plan your next escape. With a more rural vibe than its neighbor to the south, the North Fork boasts a rich agricultural history with local farms, quaint towns and restaurants.

In the case of Lavender by the Bay a picture might speak even more than a thousand words. This family run farm has been growing lavender of the highest quality for over 15 years. Spread throughout a seventeen-acre farm, these beautiful blooms are a sight you won’t want to miss!

7540 Main Road, East Marion NY | Photo: @_oscillare

From the moment you walk into Love Lane Kitchen it is very easy to understand how their motto “Share the Love” came to be. Tucked away in a charming little town, this adorable restaurant notes hospitality and freshness as their differentiating factors. Their menus rotate seasonally and feature locally grown ingredients from North Fork farms.

240 Love Lane, Mattituck NY | Photo: @lovelanekitchen

The North Fork wine trail is abudant enough for us to get lost in all summer long and with it’s unbeatable views Kontokosta Winery ranks high on our list of top picks. We’ll sip a chilled glass of wine just about anywhere, but sitting on picnic benches looking out at the Long Island Sound simply cannot be beat!

825 North Road, Greenport NY | Photo: @kellykepina

ASBURY PARK, NEW JERSEY

This small seaside town is best known for its historic beachfront boardwalk lined with restaurants, shops and cafes. While the boardwalk has been restored to accommodate modern innovation many of the key features from its founding in 1871 remain, bringing a special vibe to the Asbury Park Boardwalk.

 Stella Marina’s outdoor patio overlooking the ocean makes this restaurant a summer go-to. It’s the perfect spot for grabbing a few drinks during happy hour and there are plenty of delicious bites to choose from. Not surprisingly our favorite part of the menu is the extensive list of specialty pizzas – you can thank us later!

800 Ocean Avenue, Asbury Park NJ | Photo: @stellamarinaasbury

The Wooden Walls Mural Project sought out to bring public art to the historic Asbury Park Boardwalk by sourcing artists from around the world. The result is a nothing short of magical – and totally Instagrammable! The mural begins at the Steam Plant, Casino and Carousel buildings and travels through the Grand Arcade to the Sunset Pavilion.

Asbury Park Boardwalk, Asbury Park NJ | Photo: @thebrooklynwanderer

Wind down at The Anchor’s Bend with your toes in the sand and a rum bucket in hand! Situated right on the beach, this oceanside bar and grill is a great place to gather with friends to share food, watch the sunset and listen to live music.


1300 Ocean Avenue, Asbury Park NJ | Photo: @inasbury

TEAM PARKER’S JULY 4TH PICKS

Here’s what we’re doing (and wearing) to make Independence Day epic – and kick off the party with a bang!

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Photo: Laurianne Gilner, Parker Co-Founder

Cathy

“It’s the perfect cotton dress. Just right for hanging at Sunset Beach in Shelter Island sipping a Caipirinha + watching the fireworks!”  – Laurieanne, Parker Co-Founder
My Pick: The Cathy Dress

How do you prepare for a guest filled weekend at your home?

We BBQ a lot! I always start with thinking of what fruits and vegetables are in season and then decide what I’ll prepare based on that. I’ll do a Google search or flip through my food magazines for recipes and then get started on making my list. My trip usually starts with a visit to the local market to find fresh fruits and veggies. Next I’ll either pick up fish from the fish monger or a nice marinated steak from the butcher. The menu varies based on the group I’m hosting but I usually have something for everyone. I always make different salads to accompany the meals I cook. A feta watermelon salad is one of my favorites because it’s perfect for a hot day. You can never go wrong with fresh guacamole as a middle of the day snack. It’s great next to the pool and kids love it!

Tell us about your favorite July 4th memory spent in Shelter Island.

My favorite memories come from times spent with groups of friends at Sunset Beach – just drinking, eating and watching the fireworks!

Gretchen

“My go-to for hot NYC summers! I’ll grab my straw beach bag and wear it with Vans for a 4th of July BBQ + bonfire on the beach!” – Emmy, Design Director
My Pick: The Gretchen Dress

What is your go-to cocktail to mix up at a 4th of July BBQ?

A grapefruit margarita with a sugar rim is hands down my favorite! My friends and I make grapefruit ice cubes so when they melt the drink gets even better!

Ingredients: blanco tequila, grapefruit, lime, agave, sugar rim

What are some of your favorite summer bonfire destinations?

Bolton Landing on Lake George is only accessible by boat but totally worth the trip! Once you get there you can build a bonfire and watch the fireworks over such a beautiful landscape. You can find me sipping a grapefruit margarita on the edge of the lake as all campers should!

The Spruceton Inn in the Catskills is one of my favorites because you have your own bonfire pit in the middle of a huge field. Also, the concierge leaves s’mores and local cider in your room so you’re set for the night, it’s such a nice touch!

During the summer Beach Bar at the Asbury Park Boardwalk has bonfires some nights which are always so much fun. If you don’t catch a bonfire, you can still head to Porta and grab a slice to eat outside on their turquoise picnic tables while listening to live surf music.

jerilyn

“So cute and great for humid temps. I love holiday weekends in NYC – no lines! This is perfect with sandals or sneakers walking around the city.” – Michelle, Senior Digital Merchandizer
My Pick: The Jerilyn Dress 

What are your top tips for planning the perfect NYC stay-cation?

Look ahead on OpenTable to see what is available a few weeks in advance. There are also so many hidden gems right outside of Manhattan. I always look to see what fun events are happening throughout the boroughs – outdoor movie screenings, concerts, etc!

Share your secrets! What NYC hot spots can we find you taking advantage of this holiday weekend?

I love going to ABC Kitchen for brunch. My favorite thing to order is the mushroom pizza with parmesan, oregano and egg. Pair that with the Vodka Thyme Lemonade and you get the perfect break from the heat.

Via Carota is the best for small plates with friends. I love the grilled artichokes with aioli and the melanzane alla parmigiana. During the summer time my go to drink is of course a chilled glass of rose!

Salvation Taco is always on my list because they have such a great happy hour. Combine that with their amazing views of the city and you won’t be disappointed!

If I’m looking for a break from the city, I’ll head to Rockaway Beach to spend the day relaxing in the sun. It’s only a train ride away from Manhattan so it makes for the perfect quick beach get away!

Newton“I can’t wait to wear this on the Cape. I’ll be wearing it with my silver slides to the Annual 4th of July Parade and out for lobster rolls after!” – Paige, Assistant Designer
My Pick: The Newton Dress

Traveling during a holiday weekend can get crazy! How do you make your tip easier and more enjoyable?

Packing in advance makes such a difference! By picking out full outfits beforehand, I’m able to ensure that I haven’t forgotten anything and it saves stress during the trip over what to wear. I also always double check the morning of that I have all my toiletries and chargers.

Where can we find the best lobster roll on the Cape?

Easy – Chatham Fish Pier! I love it because it’s a no frills fish market where you’ll find the most amazing and fresh lobster rolls. Plus, nothing beats enjoying it on the outdoor tables on the pier!

 

WISHING YOU AN UNFORGETTABLE FOURTH OF JULY! 

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If you’re like us, you’re obsessed with those gorgeous flower crowns pics filling up your Insta feed. To celebrate our Parker Weddings campaign, we partnered with Flower Girl NYC to give us step-by-step instructions on how to make our own.
(The results are stunning—and much prettier than what you see on the Snap!)

Step 1: Gather all your ingredients: floral cloth wire, floral design wire, flowers of your choice, greens and clippers.

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Step 2: Measure the head of the person who will wear the wreath with floral cloth wire.

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Step 3: Wrap the greens with one piece of continuous design wire around the cloth wire.

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Step 4: Trim any extra stems.

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Step 5: Try on the wreath as you go, removing leaves that are out of place or anything that is sticking out too much.

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Step 6: Start adding blooms! Cut them to your desired length.

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Step 7: Wire the blooms. (Make sure you add wire to each individual flower to secure it in place.)

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Step 8: And you’re done! Now go enjoy it.

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Living in a small space like a city apartment or dorm can feel anything but luxe. So we sat down with Bravo TV star of Yours, Mine, or Ours and the interior designer behind our new NYC showroom, Taylor Spellman, to talk all about how to design for small spaces. Believe us – you’ll be inspired to revamp your place after reading!

TAYLOR_PARKER_11042016_LOOK01_0053

Small spaces are always a big challenge living in NYC.  What are some tricks for maximizing a small city apartment?
Utilize every square inch! First tip is to put your bed on risers. When raised up, theres a massive amount of space under your bed that can store winter clothes, photo albums, spare towels, etc. Don’t let that valuable real estate go to waste!

Second tip is maximizing height. Very tall shelving is a great way to store a ton of stuff in what would otherwise be unused space. Keep going up!

Third tip is to edit. When you live in a large space you don’t have to think about editing because you can spread out. In NYC, you have to stay very conscious of what you are actually using and not using. Ruthlessly edit your wardrobe, your books, your shoes (have you actually worn those red heels since college??). If you edit honestly you’ll be able to really maximize your space.

We love color and prints. What’s the best way to incorporate them into décor without making the space look smaller?  
The key to combining color and prints in a small space is to pick a focal point. Do you want the focus to be on an amazing floral print pillow or a hot pink accent chair? Make sure you know what the main focus is and then build around that. It’s very possible to combine color and prints in a small space but you have a main point where your eye goes or the space will easily become busy and feel small and cramped.

Where are a few of your favorite places to find good accent pieces that won’t break the bank?
I love Homegoods and Marshalls for inexpensive decor and accent pieces. But my FAVORITE spot to find amazing gems are at The Goodwill. They are all around the city and are filled with interesting finds and the money spent goes to a great cause!

Any tips for making a small closet feel luxe? Ideas for organizing?
Color code your clothing. ALWAYS have the same hangers. Put a plush sheepskin rug on the floor. Use beautiful bowls to hold your earrings and bracelets. No space it too small for a little luxe touch!

What’s the one thing you think every DIY home decorator should have for their house?
A sketch book and colored pencils. This is where every idea stems from. Jot down your next project or idea, draw it out or just write down a quote for inspiration. Don’t be shy and always stay inspired!

 

A gifted Girls Club alum—and FIT grad—shares how the program helped inspire her budding fashion career.

We love NYC—it’s our home and it’s what inspires us every day—so for our #MonthofGiving we wanted to partner with a charity that gives back to our amazing city. The Lower Eastside Girls Club, which helps empower young women and give them opportunities we think every girl deserves, was the perfect fit.

To learn more about how this amazing place is changing lives, we spoke to Christine, a former Girls Club member who thrived in their design program and went on to graduate from New York’s famed design school FIT. She shared some favorite memories @girlsclubny and talked about how they helped make her the accomplished woman she is today.                   

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What’s the most important thing you learned from your time at LESGC?
The strength of womanhood, friendships, and that I can do anything!

Did you have a favorite program?
Yes—Couture Camp with Mary Adams. I learned the fundamentals of sewing and how to use a sewing machine. I made a reversible apron and a makeup bag that I still use today. I was so proud of my work!

Any fun memories you’d like to share?
I had the opportunity to travel with LESGC to New Orleans and help paint a mural for residents affected by Hurricane Katrina. It felt amazing to bring art to the community and to interact with the residents. And I loved the food in New Orleans!

I’m sure the Girls Club members now get a lot out of seeing what you’ve accomplished!
I hope it will inspire them to go after their dreams. Whether that be a career or degree – they can do it. If it weren’t for LESGC, I wouldn’t be the strong woman I am today. They helped me with college prep, career search and overall shaped me to be a well-rounded woman and citizen in society.

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HOW YOU CAN MAKE AN IMPACT

Remember – when you shop Parkerny.com anytime this December, 10% of your purchase will benefit the Lower Eastside Girls Club of NY.
SHOP FOR A CAUSE

A little goes a long way.
$50 – Supports The Girls Club’s photography program.
$100 – Supports the wellness program, providing girls with healthy meals every day after school.
$150 – Supports field trips for Girls Club’s leadership programs, which teach members about civic engagement.
$200 – Provides arts supplies for the visual arts program, Alphabet City Art School.
$300 – Provides equipment for The Girls Club’s Sound Studio, where members produce podcasts and music.


GIVING BACK, CHANGING LIVES
91% of girls say the Girls Club helps them learn to set goals, plan ahead, and stay motivated.
89% of girls reported that they are more interested in science, technology, engineering and math after coming to the Girls Club

Want to get involved with the Lower Eastside Girls Club?
Apply to volunteer! https://www.girlsclub.org/volunteer/

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